Saturday, April 4, 2026

I was there near the genesis. Here's what I see now

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Don Kaufman here.

I didn't get into 0DTE after it got hot.

I was there near the genesis.

13th employee at thinkorswim. Head of Trading Education at TD Ameritrade. More than 7 million traders came through my watch.

I say that not to impress you. I say it so you understand the lens I'm looking through when I tell you: the market just shifted again.

For years, same-day expiration on the biggest names in America happened once a week. One reset window. One concentrated point of pressure on the calendar.

That's changed.

Apple, Tesla, Nvidia, Amazon, Meta, Microsoft, and Alphabet now carry same-day expiration three times a week. Monday. Wednesday. Friday.

Three separate points each week where time can tighten quickly, positioning can matter more, and moves can accelerate with real force.

I've seen what happens when a structural shift like this hits the market and most traders don't recognize it. They keep trading the old rhythm. They keep giving the market five days of attention when the real windows may only be three.

That's exactly why I built DON-DTE.

Every Monday, Wednesday, and Friday from 9:30 to 10:30 AM ET, I go LIVE. I work through the open in real time. You see the stocks I'm watching, the contracts I'm considering, and how I'm reading pressure as it builds.

Not alerts. Not conclusions after the fact. The process as it happens.

Kevin Preston made 100% on a single AMZN 0DTE session. Vic Martinez closed a position with $30K in profit. Paul Chow made $250,000 in 33 days.

Those results don't come from guessing your way through the open. They come from structure, selectivity, and knowing when a window is actually real.

The shift already happened. The question is whether you're trading it.

JOIN DON-DTE NOW

To Your Success,

 Don Kaufman Chief Strategist, TheoTRADE




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Disclaimer: Neither TheoTrade.com  or any of its officers, directors, employees, other personnel, representatives, agents or independent contractors is, in such capacities, a licensed financial adviser, registered investment adviser, registered broker-dealer or FINRA |SIPC |NFA-member firm. TheoTrade does not provide investment or financial advice or make investment recommendations. TheoTrade is not in the business of transacting trades, nor does TheoTrade agree to direct your brokerage accounts or give trading advice tailored to your particular situation. Nothing contained in our content constitutes a solicitation, recommendation, promotion, or endorsement of any particular security, other investment product, transaction or investment.Trading Futures, Options on Futures, and retail off-exchange foreign currency transactions involves substantial risk of loss and is not suitable for all investors. You should carefully consider whether trading is suitable for you in light of your circumstances, knowledge, and financial resources. You may lose all or more of your initial investment. Opinions, market data, and recommendations are subject to change at any time. Past Performance is not necessarily indicative of future results.

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1 (800) 256-8876

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