Polymarket is partnering with data analytics firm Kaito AI to launch "attention markets." They'll resolve based on shifts in public attention rather than traditional outcomes. The initiative will use AI-driven metrics to track social media discussion and sentiment across major platforms. |
As Cryptopolitan reports, both sides see great promise. Polymarket's head of crypto, Thibault Alizard, shared insight on what the user experience will be like. |
 | KAITO AI |
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"It'll be a completely new experience when people can scroll through social media and realize they can express their views on what they are seeing and take a side with it on these markets," he said. |
The first wave of these markets is slated to debut in March with dozens of contracts. The partners aim to scale to thousands by year-end, potentially broadening the horizons dramatically for what can be traded. |
Top 5 Markets |
Fed decision in March? Over $96 million in volume has been traded thus far at Polymarket. The contract for "no change" remains the price leader at 93 cents. |
 | Polymarket |
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Government shutdown on Saturday? The clock is ticking on the latest impasse. It's up to 98 cents at Kalshi, a jump of 33 points over the past few days. |
 | Kalshi |
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What price will Bitcoin hit in February? As crypto volatility continues, Polymarket traders currently have "less than $60k" as the top choice at 48 cents. |
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Who will leave Trump's cabinet next? Attorney General Pam Bondi has moved into the Kalshi lead at 22 cents, following a contentious hearing on Capitol Hill. |
 | Attorney General Pam Bondi |
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Winter Olympics - Most Gold Medals: Norway remains the Kalshi price leader at 86 cents, with the United States (13 cents) in distant second place. |
 | Kalshi |
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Biggest Movers |
GPT 5.3 released by? Polymarket traders are trying to figure out the next unveiling by OpenAI. The contract for February 28 is priced at 39 cents, down 18 points. |
 | GPT 5.3 AI |
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Avengers: Doomsday Cast? Prices jumped dramatically in several spots at Kalshi. Halle Steinfeld (74 cents) is among the movers, spiking 25 points. |
 | Avengers: Doomsday | Now in Production |
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Who will attend the State of the Union address? Names on the move for the February 24 event include Erika Kirk, up 21 points to 66 cents. |
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When Settlement Questions Arise |
The Super Bowl is in the books, but chatter continues on the settlement of one high-profile contract. For the halftime show, millions were traded on who would join Bad Bunny and perform. Days after the game, the debate continues on the difference between appearing and performing. |
Activity: A contract tied to whether Cardi B would perform during the Super Bowl halftime show triggered controversy after platforms interpreted the outcome differently. The situation has drawn public complaints and intense media scrutiny. |
 | Cardi B. |
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Drivers: Contract wording, discretionary settlement clauses, and differing rule frameworks across platforms created room for interpretation. What qualified as a "performance" became a rules question, not a market one. |
Prediction markets are contracts first. When outcomes require interpretation rather than objective measurement, that leads to confusion, followed by complaints among those who have traded that contract. |
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As the Cardi B situation demonstrates, a full understanding of the rules is tantamount before trading any contract. The platforms certainly could have made the rules more transparent and provided more clarity for traders. In a perfect world, both will happen moving forward. For a bottom line, know what you're trading. If it seems too vague or open to unclear interpretation, move along. |
New & Trending Markets |
Will Jesus Christ return before 2027? This Polymarket contract has attracted over $2.8 million in volume. Shares of "yes" are trading at 3.6 cents. |
 | Polymarket |
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Men's March Madness 1 Seed? Kalshi has opened this market to let the debate begin well ahead of seeding announcements. Duke (85 cents) is the early leader. |
 | Kalshi |
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Who will get engaged on Love Is Blind? If this reality TV show is on your guilty pleasure list, Kalshi has you covered. Elissa (18 cents) holds the lead over Miguel (17 cents). |
 | Love is Blind |
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News to Know |
Kalshi is planning to debut a rebate program for "entities that currently offer sportsbook services." InGame has the details |
Tarek Mansour, Kalshi CEO, faced some tough questions in a recent CNBC appearance. Prediction News has the scoop on what went down. |
How do liquidity and accuracy align at prediction markets? Action Network has a detailed and insightful breakdown on what to know. |
Polymarket's free NYC grocery store opened up. Fox5NY was there, along with a line that wrapped around the block. |
 | Polymarket FREE Grocery Store in NYC |
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Who is built to last in prediction markets? Sportico takes a look at the battle between finance trading desks and sportsbook oddsmakers. |
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Prediction markets have broken a lot of ground over the past year. As the Polymarket-Kaito deal demonstrates, innovation is still happening. Attention-based contracts certainly have the potential to expand what's possible, and the enthusiasm from the partners is warranted. |
That said, it also comes as traders are trying to make sense of the confusing resolution tied to a highly-traded event. Innovation and growth are fantastic, but focus also needs to be applied toward ensuring there's more clarity and concrete rules on what's already available for trading. |
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