Tuesday, December 9, 2025

A “Slow but Steady” Seasonal Play

Trade of the Day Wake-Up Watchlist

"Go to any Apple store in the mall, and it's still jam packed."

Bryan Bottarelli, Head Trade Tactician, Monument Traders Alliance

Bryan Bottarelli

The holidays are getting closer.

And this is the time when seasonal trades often come into play.

One thing I like to do is go out and see which stores are constantly packed.

Take Apple (AAPL) stores, for example.

Every time I'm out, I notice AAPL stores have a line out the door.

It's easy to see why…

The tech giant recently launched Apple Intelligence, an AI system that's deeply integrated into its software.

Unlike Microsoft and Google's cloud-first AI models thar require massive data sharing, Apple Intelligence uses direct integration to protect the privacy of its users.

I think this privacy-first approach is setting AAPL up as a "slow and steady" AI play.

History also shows AAPL has shown a significant boost in revenue during the December quarter.

Last year, the tech giant hit record highs due to iPhone 17 sales and AI anticipation. In December of 2023, AAPL also hit record highs driven by tech rallies and rate cut signals.

I believe we're setting up for another rally to end 2025 with Apple Intelligence as the primary driver.

Plus, after looking at its chart, I see AAPL is at an attractive price right now.

 

As you'll see in the chart above, AAPL recently dipped down around the $277 mark.

I believe this 3-day dip could be the perfect buying opportunity.

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Action Plan: With holiday shopping hitting its peak and Apple stores packed, I'm watching AAPL for a potential trade in The War Room.

It's just one of several seasonal plays I have lined up right now.

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