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Eliza Lasky
Weiss Advocate
Reddit Hits Record Highs: Why Wall Street Is Taking Notice
Written by Jeffrey Neal Johnson. Published 9/15/2025.
Key Points
- The company has achieved a landmark quarter of profitability, demonstrating that its business model is highly scalable and efficient in its operations.
- A dual-engine strategy combining explosive advertising growth with a new, high-margin data licensing business is driving the company's financial success.
- Sustained growth in the platform's global user community provides the foundation for its success, fueling increasing confidence and positive upgrades from Wall Street.
Shares of Reddit (NYSE: RDDT) recently hit a 52-week high of $266.64, cementing its status as one of the market's standout performers since its IPO. With a year-to-date gain topping 55% and a market capitalization exceeding $47 billion, the stock's momentum is drawing significant investor attention.
Fueled by rising market optimism, this rally is anchored by a pivotal second-quarter earnings report that charts a clear, accelerating path to profitability. Recent results have shifted the narrative from potential to proven execution, supported by hard data pointing to a powerful growth story.
Reddit's Landmark Quarter of Profitability
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The primary catalyst for Reddit's rally was its landmark Q2 2025 results, which outpaced expectations. The company reported revenue of $500 million—up 78% year-over-year—a testament to the scalability of its business model.
Even more critical was the definitive turn to profitability. Reddit posted net income of $89 million, reversing a $10 million loss in the year-ago quarter. This translated to EPS of $0.45, comfortably beating the analyst consensus of $0.20 and underpinned by a robust gross margin of 90.8%.
Looking ahead, Reddit expects Q3 revenue between $535 million and $545 million, signaling that its growth trajectory remains intact.
Inside Reddit's Two-Pronged Monetization Strategy
Reddit's financial engine rests on two key pillars, both powered by its large, engaged user base. In Q2, Daily Active Uniques (DAUq) climbed 21% year-over-year to 110.4 million, with international DAUq surging 32%—underscoring ample room for global expansion.
This user growth drives Average Revenue Per User (ARPU), which rose 47% globally to $4.53. The U.S. leads at $7.87 ARPU, while international ARPU of $1.73 points to significant upside as Reddit scales its sales efforts abroad.
The company monetizes this audience through two primary channels:
- Advertising at Scale: Advertising revenue jumped 84% year-over-year to $465 million, fueled by a more than 50% increase in active advertisers.
- High-Margin Data Licensing: Reddit leverages its vast archive of conversations to license data for training AI models. Notably, it has a reported $60 million-per-year agreement with Google.
Upgrades, Valuations, and Insider Moves
Wall Street has responded with a Moderate Buy consensus and a flurry of positive analyst adjustments. Jefferies recently raised its price target to $300, reflecting strong conviction in Reddit's growth outlook.
Despite trading at a lofty P/E of 231.31, investors appear comfortable paying a premium—earnings are projected to climb nearly 95% over the next year.
Recent SEC filings show top executives selling shares. While insider sales can raise questions, they often follow an IPO lockup. Importantly, institutional inflows remain robust, suggesting continued confidence from large investors.
A Justified Rally With a Clear Path Forward
Reddit's ascent to new highs rests on exceptional financial performance, robust user growth, and a dual-engine monetization strategy. The company has proven its ability to generate meaningful profits, and its forward guidance remains strong.
Though the valuation is demanding, it reflects high expectations for a company executing at this level. The story for investors is clear: Reddit has evolved from a speculative IPO to a high-growth, profitable leader in social media and AI data.
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