FOUNDER'S LETTER:
Looking to 2023

Dear Alala family,

2022 was a year of massive shifts for us here at Alala, some which you've seen, and some that are on the way. We have so many amazing new styles coming to you this year, as well as building out your favorites into more robust collections, so you never have to get out of your Alala. On the brand front we might have some surprises to come soon as well, so keep your eyes peeled!

We're so grateful for all the support and love you've given us in 2022 and we hope to deepen those relationships with you in 2023, by bringing you more behind the scenes of our process and our team. It's an interesting time to be a minority-female founded & 100% female run independent brand, and I'm so proud of how far we've come and where we're going.

Whether you visited the store or site, have been with us since day 1 or just started getting to know us today, thank you for being here and for being part of our amazing community. There are HUGE things on the horizon in 2023 and we can't wait to show you more! Thank you and cheers to an amazing 2023!!