The Impact of Age on Media/Tech Usage and Attitudes

Read "The Demographic Divide" Special Report

VIP+ Special Report: Demographic Divide The media divide between generations is growing. Our latest version of our “Demographic Divide” special report takes an even wider lens at the key differences in media and entertainment that continue to evolve between younger and older Americans. Partnering once more with consumer insights specialist GetWizer , VIP+ surveyed over 1,700 U.S. consumers, splitting the sample across four age groups: 15-29, 30-44, 45-59 and 60 and older. The result is a deep dive into how each demographic group consumes media and entertainment, focusing particularly on the long-term implications any behavioral shifts may have on the strategies necessary for traditional media to continue competing in an ever-shifting landscape. Read on to learn about: Key attitudinal differences between younger and older U.S. audiences The increasing need to gear content to consumers on their own terms The digital divide as an overarching concept in media and entertainment This email was sent to stevenmagallanes520.nims@blogger.com by Variety. Please add email@email.variety.com to your address book to ensure delivery to your inbox. Visit the Preferences Center to update your profile and customize what email alerts and newsletters you receive. Copyright © 2022 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. 11175 Santa Monica Boulevard Los Angeles, CA, 90025 View in Browser | Privacy Policy | Your California Privacy Rights | Ad Choices | Terms of Use Update Profile