Seed companies take to the airwaves

Stiff competition requires creative marketing

Having trouble viewing this email? View it as a Web page. Collection Highlights Covers of seed catalogs from Earl May(1928) and Henry Field (1935) The competitive seed trade industry of the 1900s called for creative measures to entice new customers.  In an effort to expand their base, rivals Earl E. May and Henry Field of Shenandoah, Iowa, took to the airwaves with their own radio broadcasts (May on station KMA and Field on station KFNF).  The National Agricultural Library has digitized more than 60,000 catalogs. View the May and Field catalogs and many more in the Henry G.Gilbert Nursery and Seed Trade Catalog Collection.

Stay Connected with the USDA National Agricultural Library 10301 Baltimore Avenue, Beltsville, MD 20705

SUBSCRIBER SERVICES: Manage Subscriptions  |  Unsubscribe All  |  Help

---

This email was sent to stevenmagallanes520.nims@blogger.com using GovDelivery Communications Cloud, on behalf of: USDA Agricultural Research Service  USDA is an equal opportunity lender, provider, and employer.