Thursday, January 2, 2020

Sports: David Stern Saw the Future of Sports

When Stern began his career as N.B.A. commissioner, the league could barely pay its bills.

How David Stern Navigated Race in the N.B.A.

David Stern, who died Wednesday, understood that there were implications to the choices he made as the commissioner of the N.B.A.Ronald Martinez/Getty Images

As N.B.A. commissioner, David Stern transformed the N.B.A. from a league that could barely pay its bills to a multibillion-dollar industry. He died on Wednesday in Manhattan. He was 77.

Our reporters have followed Stern’s career throughout the years. He was the fourth commissioner of the N.B.A., serving from Feb. 1, 1984, to Feb. 1, 2014. During that time, he propelled the league forward by keeping focus on its biggest names — from Magic Johnson to Michael Jordan.

“Instead of trying to snuff out the rising power of players — an approach that had cost baseball and football hundreds of millions of dollars and huge chunks of seasons — Stern figured out how to embrace the change and capitalize on it,” Matthew Futterman wrote in an essay on Stern’s legacy.

But his legacy is complicated, Harvey Araton writes. “Yet the argument could be made — and Stern would probably have been the first to make it — that he was born for the challenges and crises that inevitably loomed, like the so-called Malice at the Palace.” It’s where Araton saw Stern at his most grim.

“If moving the needle on social and racial advancement were life-affirming benefits of an influential business, protecting its widespread marketability and growing the pie no matter how it eventually was sliced was always the mission that came first for Stern,” Araton writes.

Read Marc Stein’s obit of David Stern here.

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