| The following GAIN reports were released on September 24, 2025. _______ Since August 7, 2024, the Superintendence for Sanitary Regulation has been responsible for food and beverage product registration in El Salvador. The Consumer Protection Law is enforced by the Consumer Protection Agency (DDC). Ministry of Agriculture is in charge of meat and dairy products, and pet food import permits. Food safety norms are becoming stricter, sometimes causing unnecessary trade delays. This report provides examples of the significant export certificates and other documents required by the government of El Salvador for U.S. exports of food and agricultural products. Please note that El Salvador's import requirements change frequently and are often subject to discretionary decisions at entry. Since August 7, 2024, the Superintendence for Sanitary Regulation has been responsible for food and beverage product registration in El Salvador, while the Ministry of Agriculture will continue to approve import permits for unprocessed meats, bulk dairy, produce and pet food. Germany, with over 84 million wealthy consumers, is the third largest importer of consumer-oriented agricultural products. In 2024, grocery retail sales reached approximately USD 293 billion, with imports of consumer-oriented agricultural products rising sharply by 33 percent to USD 91.9 billion. The retail market is highly competitive, price-sensitive, and consolidated, but also features a significant segment of consumers willing to pay premium prices for quality and value. Rising inflation and energy costs have increased food prices, leading many consumers to be more strategic in their purchases. Private label products have profited from the recent economic slowdown. They hold a market share of 36.2 percent in 2024. Key trends include growth in e-commerce grocery delivery, demand for convenience foods, health-conscious and ethical purchasing, increased importance of product labeling, and a rise in quality meat consumption and decline in vegan diets. Regulations for importing food and agricultural products in Guatemala remain unchanged since the 2024 FAIRS report. In July 2025, the Ministry of Health launched SNAP-GT, a digital platform designed to streamline the registration of processed foods and the issuance of import permits. The platform is currently undergoing upgrades to broaden access, allowing more types of users to register products, request permits, and consult the database. Additionally, the most recent updates include revised links and trade-related administrative costs to ensure importers have the latest information. This report has no major changes from the 2024 report except for additional information on FDA export certificates and updated links. Kharif sowing is three percent higher than the same period last year, driven by increased acreage under rice and maize. However, heavy rains in late August caused flooding and widespread waterlogging in Punjab, Haryana, and Rajasthan, severely affecting standing crops. As of September 5, cumulative rainfall is nine percent above the long-period average, and the Indian Meteorological Department (IMD) predicts above-normal rainfall for September 2025. Jordan offers significant opportunities for U.S. exporters of wheat and barley due to its reliance on grain imports and its robust food security policies. With domestic wheat production meeting only 3 percent of national demand and barley serving as a critical component of livestock feed, the Government of Jordan (GoJ) actively procures large quantities of grain through international tenders. Demand for high-quality wheat and specialty flours from local mills is also on the rise as high-end bakeries and cafe culture continue to expand. This report outlines market dynamics and actionable steps for U.S. exporters to engage in this market, if interested. Corn and wheat imports are projected to rise in the marketing year (MY) 2025/26, due to a more stable foreign exchange rate, improved consumer purchasing power, and lower world grain prices compared to the prior MY. These factors are expected to lower production costs for feed and flour millers. Notably, the decline in domestic corn prices is expected to increase poultry and egg production, a major source of corn consumption in Nigeria. Rice imports are projected to rise by 5 percent to 3.2 million metric tons (MMT) in MY 2025/26 due to favorable import pricing. FAS Manila increases its forecast for rough rice and corn production in Marketing Year (MY) 2025/26, supported by favorable weather and continued government support programs. Wetter weather conditions in the third quarter of 2025 and limited access to mechanical dryers have tempered the increase in rice and corn output in MY 2025/26. Post forecasts rice imports to decline in MY 2025/26 due to the 60-day import ban, partially offset by higher stock carryover from MY 2024/25. Post also forecasts moderate growth in feed corn and feed wheat consumption in MY 2025/26 due to hog repopulation challenges compared to MY 2024/25, while milling wheat demand during the same period remains strong, driven by population growth and rising incomes. In 2024, the Saudi food retail market was estimated at more than $50 billion and projected to increase by more than 5 percent annually in the coming years due to the continued urbanization, growing population, changing shopping habits, expansion of physical store locations, and increasing popularity of online platforms. Saudi consumers prefer U.S. agricultural products, and the United States is well-positioned to gain additional market share over the next several years. For more information, or for an archive of all FAS GAIN reports, please visit gain.fas.usda.gov/. |