While Tech Crashes, This Retail Giant Quietly Breaks Out

When the Market Sells Off, Hunt for Names "Doing Their Own Thing‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

"When you see a name pushing against the tide while everything else bleeds, that's your signal." Nate Bear, Lead Technical Tactician, Monument Traders Alliance Yesterday's action perfectly illustrated why I spend my days hunting for stocks that refuse to follow the crowd. While semiconductors got obliterated - Texas Instruments down 6%, the entire SMH sector bleeding red - I was watching something fascinating happen with Costco. As the SPY kept grinding lower and Netflix got annihilated on earnings, COST was quietly climbing higher. The Contrarian's Edge During selloffs like yesterday, most traders get tunnel vision on the carnage. They miss what's actually important: the stocks that completely ignore the broader weakness. When you see a name pushing against the tide while everything else bleeds, that's your signal. Costco delivered exactly that setup yesterday. The Technical Picture That Caught My Eye COST broke above a key resistance level around $945 with conviction - not the hesitant, volume-less breakouts you see in weak markets. This was different. Real buying pressure while the indexes were getting hammered. The technical levels here are clean: Immediate resistance at the 61.8% retracement: $948 Primary target: $950-960 range That's roughly $3-4 of upside room from current levels But here's what makes this a proper swing trade rather than just a day trade scalp: The fundamental backdrop supports sustained strength. Why COST Works While Tech Craters Look what's actually happening while everyone's freaking out about tech earnings. Investors are fleeing growth and momentum names, seeking refuge in companies with: Defensive business models Consistent cash flow Recession-resistant customer bases Costco checks every box. While everyone's panicking about AI valuations and semiconductor earnings misses, COST represents everything nervous money wants right now: stability, predictable revenue, and a customer base that shops there regardless of market conditions. SPONSORED Elon’s Next Move Could Turn Him Into America’s Biggest “Super Villain?” Elon Musk has already taken public shots at Trump… But what he’s planning next could hit a lot harder. Not just for Trump… But for every American… So much so that Elon's biggest supporters could soon call him a "traitor." Click here to see what’s coming. The Swing Trade Setup This isn't about catching a falling knife or fighting the trend. It's about recognizing when a quality name breaks out against market weakness - that's often the start of a sustained move higher. My approach here is systematic: Entry: Current levels around $945 Initial target: $950 Secondary target: $955-960 range Stop: Break back below $940 The beauty of this setup is the risk/reward profile. We're not trying to catch a 50% moonshot. We're looking for a solid 5-6% swing move in a quality name while the rest of the market sorts itself out. However, if you trade options like I do, even a modest 5-6% move can lead to amplified profits. Position Sizing and Management For swing trades like this, I prefer taking profits in stages. Hit that first level and then take half off the table. Let the remainder run toward $955-960 with a trailing stop. The key principle: When you find a stock doing its own thing against market weakness, respect that strength. Don't overthink it. The market is telling you something important about where smart money is positioning. The Bigger Picture Yesterday's action in COST wasn't random. It's part of a broader rotation from momentum names into defensive quality. While everyone's focused on the semiconductor carnage and Tesla's earnings drama, names like Costco are quietly setting up for sustained outperformance. These are the setups I'm hunting for - stocks that shrug off market weakness while everyone else is panicking about earnings misses. Your Action Plan While everyone's glued to the semiconductor bloodbath and Tesla earnings drama, stocks like COST are quietly doing exactly what you want to see during market weakness - moving higher with conviction. When you spot that kind of relative strength while the indexes are selling off, that's your cue. Don't overcomplicate it. The market is showing you where the real money is positioning. COST breaking higher while the SPY sold off wasn't noise - it was signal. And that's how you find the swings that actually work. If you want to recieve my daily real-time alerts, check out Daily Profits Live. SPONSORED Out of 23,281 Stocks... Only ONE is This Profitable and Undervalued. $3 billion+ in operating income. Market cap under $8 billion. 15% revenue growth. 20% dividend growth. No other American stock but ONE can meet these criteria... here's why Donald Trump publicly backed it on Truth Social. Monument Traders Alliance, LLC   You are receiving this email because you subscribed to Trade of the Day Wake-Up Watchlist. To unsubscribe from Trade of the Day Wake-Up Watchlist, click here. Questions? Check out our FAQs. Trying to reach us? Contact us here. Please do not reply to this email as it goes to an unmonitored inbox. To cancel by mail or for any other subscription issues, write us at: Trade of the Day | 14 West Mount Vernon Place | Baltimore, MD 21201 North America: 800.507.1399 | International: +1.443.353.4977 Website | Privacy Policy Keep the emails you value from falling into your spam folder. Whitelist Trade of the Day. © 2025 Monument Traders Alliance, LLC | All Rights Reserved       Nothing published by Monument Traders Alliance should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed personalized investment advice. We allow the editors of our publications to recommend securities that they own themselves. However, our policy prohibits editors from exiting a personal trade while the recommendation to subscribers is open. In no circumstance may an editor sell a security before subscribers have a fair opportunity to exit. The length of time an editor must wait after subscribers have been advised to exit a play depends on the type of publication. All other employees and agents must wait 24 hours after publication before trading on a recommendation. Any investments recommended by Monument Traders Alliance should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. Protected by copyright laws of the United States and international treaties. The information found on this website may only be used pursuant to the membership or subscription agreement and any reproduction, copying or redistribution (electronic or otherwise, including on the world wide web), in whole or in part, is strictly prohibited without the express written permission of Monument Traders Alliance, LLC, 14 West Mount Vernon Place, Baltimore, MD 21201.