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SoundHound Breaks Critical Resistance: How High Can It Get Now?
Written by Thomas Hughes. Published 9/28/2025.
Key Points
- SoundHound AI's onboarding of Red Lobster as a client affirms its technology and utility to large-scale businesses.
- Analysts and institutional trends are driving this stock higher in 2025.
- Short-sellers are a risk and may cap gains until the Q3 earnings release.
SoundHound's (NASDAQ: SOUN) share price rose over 10% on September 23, hitting a new long-term high and potentially breaking out of its trading range. This surge could pave the way for a retest of all-time highs and even the potential to set new records later this year.
This rally was sparked by news that Red Lobster has become a client. The deal, worth millions in near- and long-term revenue and cash flow, covers the deployment of technology solutions and generates recurring service income.
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Click here now to see the full reportMore importantly, it serves as a validation of the company's technology and utility, given Red Lobster's status as the world's largest and most visible seafood chain.
This isn't a test run: the press release states that Red Lobster will deploy services across its entire network, enabling more efficient call handling and reducing the impact on location staff.
Positive Analysts Trends and Short-Sellers Collide at $18 SoundHound
The Red Lobster deal aligns with analysts' expectations and is likely to sustain positive momentum. According to MarketBeat data, coverage of SoundHound has doubled in the past year, and sentiment has strengthened.
The consensus is a Moderate Buy, with 60% of analysts assigning a Buy rating. However, as price targets near the high end of the range, risk factors grow.
This upper range around the late-September highs near $18 coincides with a robust resistance zone established in late 2024 during the market pullback. Breaking above $18 will require a fresh catalyst, as hurdles exist beyond analyst sentiment. The short interest remained high at nearly 33% in early September.
Although short interest may have eased slightly, it likely remains elevated. Current price action suggests covered shorts are re-establishing positions just above the $18 mark.
Institutional Support for SoundHound Grows With Catalysts on the Horizon
The risk for short-sellers is two-fold. First, institutional interest is increasing. Although institutions hold only about 20% of the float, they have net bought $8 of shares for every $1 sold over the past twelve months.
This net buying trend continued into Q3, suggesting a favorable tailwind. Second, a catalyst looms: the company's Q3 earnings report, due in early November.
Consensus expects robust double-digit year-over-year growth, but the projection that growth will slow to 80% and dip sequentially ignores the rise in Q2 RPO/backlog.
More likely, revenue will exceed consensus estimates and may even accelerate quarter-over-quarter, as new client deployments, cross-selling opportunities, and expanded services drive growth.
Critics argue the company's limited use of debt hampers growth. However, a strong balance sheet acts like a fortress, enabling it to grow shareholder value while funding expansion.
By the end of Q2, SoundHound was net cash relative to its total liabilities, and shareholders' equity had doubled year-over-year. Given recent client wins and deal momentum, debt will have minimal impact—as the business is already expanding strongly.
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