| These men and women went out of their way to emphasize that successful businesses thrive not because of greed or selfishness, but because they help millions achieve their dreams. U2 singer Bono said, "It's just foolishness not to recognize the creativity you can unlock in the corporate world." He added that, "Some of the most selfish people I've met are artists - I'm one of them - and some of the most selfless people I've met are in business, like Warren Buffett. So, I've never had that clichΓ©d view of commerce and culture being different." Microsoft founder Bill Gates pointed out that businesses underwrite many thousands of ideas that don't work out - but the handful that do revolutionize our world. Master dealmaker and Softbank founder Masayoshi Son said the industrial revolution transformed people's lives, but our current information revolution is creating a sort of worldwide superintelligence that will make enormous contributions to humanity in ways that we can't even imagine. Billionaire John Paul DeJoria said it is always a challenge to retain talented employees. And that the best business managers treat and pay their staff exactly the way that they would want to be treated themselves. Taiwan Semiconductor founder Morris Chang wrote that business success is the result of building trust with customers, the willingness to fulfill a promise, even at high cost - and that that boils down to integrity and commitment. Jacqueline Novogratz, founder of Acumen, said that successful entrepreneurs don't worry about reputation. They focus on character. Berkshire Hathaway Chairman Warren Buffett advised, "Don't just satisfy your customers - delight them. They're gonna talk to other people. They're going to come back. Anybody who has happy customers is likely to have a pretty good future." Jeff Bezos, founder of Amazon (perhaps the world's most customer-centric company), further amplified this message by pointing out that the internet has created a new era of product transparency. Consumers now share their likes (and dislikes) so broadly and rapidly on social media that there is far greater opportunity for a great product or service to achieve widespread adoption and far less opportunity for a shoddy one to succeed. These entrepreneurs and business visionaries are all prophets of the free-market system. They understand that business drives innovation, creates jobs, provides billions in tax revenue, improves our quality of life, and elevates our standard of living. The stock market is the democratization of capital, allowing ordinary men and women of modest means to own a fractional interest in a thriving company - or a whole portfolio full of them - or find the money necessary to bring a good idea to fruition. We shouldn't forget these things. Or let others succeed in undermining the engine of progress and prosperity that we depend on, just because they can't see it. Or don't understand it. Good investing, Alex | 
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