News Information and Media Site: Top 10 Marketing Jobs In The US: One Role Has Over 50K Openings, 19% Job Growth

Newsletter Sep 9, 2024

Top 10 Marketing Jobs In The US: One Role Has Over 50K Openings, 19% Job Growth—Should You Apply?

AI marketing assistants are the fastest-growing marketing roles

A recent study by Linkee AI reveals that the role of AI marketing assistant is currently experiencing the fastest growth in the marketing sector, with a projected job growth rate of 21%. Despite its relative newness, this position has over 1,500 job openings on Glassdoor, highlighting the rising influence of AI in marketing. This trend aligns with predictions from the World Economic Forum, which anticipates that more than 75% of companies will adopt AI and other advanced technologies within the next five years.

The study also ranks other in-demand marketing roles, such as search engine marketing (SEM) specialists and marketing assistants, both with a projected growth rate of 19%. SEM specialists have nearly 1,550 job openings, reflecting strong online visibility with about 8,700 monthly job searches. Meanwhile, marketing assistants have over 58,000 positions available, making it the most accessible role and a common entry point into the marketing industry.

Other notable roles include market research analysts, marketing strategists, and product marketing managers, each with varying growth rates and salary ranges. While the demand for these positions reflects a shift towards data-driven strategies and AI integration, the study also acknowledges the potential displacement of jobs due to automation. For instance, companies like Klarna have replaced customer service roles with AI chatbots, signaling both the opportunities and challenges of AI-driven transformation in marketing and beyond. (Full story)

Albertsons And Kroger CEOs Push For Merger Saying It'll Allow Them To Lower Prices And Better Compete Against Walmart, Costco And Amazon

On Wednesday, Kroger and Albertsons' CEOs defended their proposed merger before federal regulators, arguing it would lower prices and enhance their competitiveness against retail giants like Walmart, Costco, and Amazon. However, the Federal Trade Commission (FTC) opposes the $24.6 billion merger, asserting it would reduce competition, raise grocery prices, and negatively impact workers' wages and benefits. Kroger and Albertsons plan to sell 579 stores to C&S Wholesale Grocers to address antitrust concerns, but the FTC remains skeptical about the buyer's preparedness. The FTC seeks a temporary injunction while its lawsuit continues, and a decision is expected after testimonies from around 40 witnesses. Kroger has also filed a lawsuit against the FTC, challenging its internal proceedings as unconstitutional. (Full story)

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66-Year-Old Who's Struggling With $1,601 Monthly, Share's Why She Refuses To Touch Her 401(k) Until She's 70

Maureen, a 66-year-old retired teacher from Pennsylvania, lives on a modest $1,601 per month from Social Security and fears outliving her savings, despite having a 401(k) valued at approximately $144,000 after taxes. After being unexpectedly laid off in 2020 due to her school's closure, Maureen struggles to cover her expenses, including high utility bills and limited food support. Although she needs additional funds, she hesitates to tap into her retirement savings, worried about their longevity. Her situation reflects a broader trend, with many older Americans facing difficult retirement decisions, balancing current needs against fears of depleting their resources too soon. (Full story)

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Average US Couple Spends 30% Of Their Income On Childcare, JD Vance Says 'Ask Grandma And Grandpa For Help'

Senator JD Vance has proposed that American families burdened by high childcare costs turn to extended family members, such as grandparents, for help, a suggestion made during an interview with Charlie Kirk of Turning Point Action. While Vance argues that relying on family could alleviate financial pressures and reduce reliance on daycare, his proposal has faced criticism for overlooking the financial struggles of many older Americans, including those nearing retirement. In response, Vance clarified on social media that his comments were not intended to impose a specific family model but to offer more flexible options, such as reducing regulatory barriers in the childcare profession to lower costs. Vance has also voiced support for expanding the child tax credit, despite missing a recent Senate vote on the measure. (Full story)

'I Feel Immense Shame': Millennial Mom Of 3 Depends On Her 64-Year-Old Retired And Widowed Mom For Financial Assistance

Alyse Benoit, 39, has long relied on financial support from her late father and widowed mother, who has provided housing, covered bills, and offered cash gifts and loans to help her navigate life's challenges, including a divorce and multiple career changes. Despite becoming a homeowner at 19, Alyse's financial stability deteriorated due to life decisions, including leaving university, a costly divorce, and shifting careers. She now faces debt from credit cards and student loans, exacerbated by rising inflation and high living costs. To regain control, Alyse revamped her budgeting approach, involving her children in managing finances, cutting costs, paying off credit card balances weekly, aggressively seeking discounts, and holding monthly reviews of expenses and subscriptions. Her efforts have led to significant savings, debt reduction, and improved financial habits for the entire family.

(Full story)