Monday, October 31, 2022

Netflix's Ad-Tier Model Stirs Debate Among U.K. Marketers: ‘Real Audiences of Real People Paying Real Attention Are Harder to Find Than Ever’

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October 31, 2022

Netflix's Ad-Tier Model Stirs Debate Among U.K. Marketers: 'Real Audiences of Real People Paying Real Attention Are Harder to Find Than Ever'

U.K. marketers are keenly anticipating -- and debating -- all the uncharted prospects inspired by the Nov. 3 release of Netflix's less expensive and potentially game-changing ad-tier model.

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