Ask yourself these three questions.

Senior Analyst

Marketing Brew

A lot is going on in the world right now, so let's get straight to the point. Markets have been falling amid the start of Russia's invasion of Ukraine. You've probably seen the effects in your own portfolio. If so, you're not alone. The S&P 500 is down by more than 12% from its Jan. 3 all-time high. It's times like these that typically cause investors to feel the urge to sell their stocks out of fear of further losses. Before making that decision, you should ask three questions: 1) Do I believe that the long-term prospects of the companies I'm invested in have deteriorated significantly? 2) Assuming I believe prospects have deteriorated, do I think those expectations aren't already priced into the market? 3) If I sell, then under what conditions would I buy? This third question is critical because you have to consider scenarios under which prices only rise from here. Let's be clear; it's certainly possible for prices to fall further in the short term. With that said, the historical evidence continues to suggest the market will reward those who are invested over the long term. Investing is a marathon, not a sprint.

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Here's an excerpt From a Charles Schwab Analyst: The human costs of military action are unmeasurable. Yet, the stock market reaction to an incursion or invasion of Ukraine may echo those of the past with little measurable impact for diversified investors. Previous incidents involving Russia had little impact to the markets. Most similarly, Russia's invasion and subsequent annexation of Crimea from Ukraine in 2014 saw the S&P 500 and other developed and emerging markets around the world dip less than 2% on the day it occurred and rebound at least partially during the following five days. Russia has very small equity exposure in the global indexes, making up only 3.2% of the MSCI Emerging Markets Index and just 0.4% of the global stock market measured by the MSCI AC World Index. Ukraine has no exposure in either index. Generally speaking, most analysts agree that the regions involved in this particular conflict are small in the context of the global economy. Energy and other commodity prices could rise further. And while uncertainty may continue to fuel market volatility in the near term, markets will move past it over time. It's interesting to see so the large consensus that what's happening on the Ukrainian border isn't a significant concern for the business community and the markets in the long run. However, that doesn't calm unease in the short run. When it comes to the stock market, it's always good to be mindful of the possibility that things could go wrong in the short run. Rather than assuming conflict in Ukraine will have a limited impact on your investments, it's better to think that conflict may have an impact on your investments but will likely improve over time.

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