| Fellow investor, Your biggest profit opportunity today is not in fast-growing technologies like 5G or cloud computing. It's not in cybersecurity or fintech either, though all four of those industries are firing up investor portfolios. It's more urgent. And more essential. And it could be far more lucrative for investors. If you're thinking it's sustainable energy, you're getting closer. The biggest growth market today is the tectonic shift to sustainable protein. It's not unusual to hear fast-growing industries compared to "the early days of the internet." But venture capitalist Paul Cuatrecasas, founder of Alegro Capital, looks at it a little differently. In September he wrote that we're seeing the start of: "A revolution in the food industry that will feel like the disruption of the horse and cart back in the early 1900s by the automobile" It took only 20 years for cars to almost completely replace the horse. From 97.5% horse and 2.5% auto in 1905, by 1925 the ratio was 95% auto and 5% horse. That kind of massive change is just beginning in the global food system. And its birthing some great opportunities, including one under-the-radar pure play that just went public, which means it's still relatively undiscovered. The best part is this little known company already has its foot in the door at the temple of the movement - Whole Foods. |
| Tomorrow Investor |
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