An E-commerce Platform for the Small Brands

The fight to reach consumers has never been more competitive. Companies run into difficulties reaching end users. Smaller companies have limited budgets, making it difficult to compete with the big players. This Direct-to-Consumer disruptor helps small businesses achieve that goal. This company developed a cloud-based social sponsorship platform designed to connect and facilitate one-to-one engagement between corporations and users within the social networks. It rewards customers for every tweet, pin, share, and 'like' they post about their favorite brands. It uses real-time data to adjust campaigns to meet client's needs. This company lets small brands bypass traditional display ads and word search advertising to connect directly with consumers through entertainment and social media influence. It does not charge the big upfront marketing fees which allow everyone in the community to get paid when there is a sale. Intelligence is built into each campaign and creates authentic engagement. This company used its business model to position itself in the craft spirits market. It recently acquired a beverage consortium that placed itself at the forefront of the craft spirits and ready-to-drink markets. This craft spirit space is expected to grow at a CAGR of 25% through 2025, representing a potential value of $46.7 billion. The ready-to-drink premix market is expected to grow to $25.9 billion by 2025. In addition to the mixed drink industry, it also entered the CB/Wellness space two years ago. It announced a cutting-edge venture in the pre-rolled smokable hemp market. The CB space is expected to grow at a CAGR of 21% through 2028.  You really should take a closer look at this company as it uses its e-commerce platform to enter these high-growth industries.

 

                                                           

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