Why tweet at one another when we can talk? The simple premise behind the meteoric rise of Clubhouse, a social audio app with informal conversations that might feature the likes of Tesla CEO Elon Musk, the rapper Drake or media mogul Oprah Winfrey, has drawn the attention of Silicon Valley's social media giants, software developers and investors. Many of them believe that live audio represents the next phase of social media — or, at the very least, a long-overdue addition to the current text-, photo- and video-based experiences. |
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