Thursday, April 30, 2020

Sports: Cash for College Athletes?

The NCAA outlined a plan that would let athletes earn money from use of their names and likenesses.

N.C.A.A. Outlines Plan to Let Athletes Make Endorsement Deals

The N.C.A.A. outlined new rules by which athletes could be paid for endorsements, social media deals and other uses of their fame. The rules would take effect at the start of the 2021-22 academic year.David J. Phillip/Associated Press

Collegiate athletes have long cultivated fame without being able to cash in on it.

That may soon change.

The N.C.A.A. has been under increasing pressure to lessen restrictions on athletes getting financial compensation by allowing them to earn money from the use of their name, image and likeness.

On Wednesday, the N.C.A.A. Board of Governors outlined a plan that would let athletes earn money through third parties. That could mean appearances in television commercials, signed autograph sessions or partnership deals forged through social media. One big restriction would remain: student-athletes would not be permitted to be paid directly by universities, Billy Witz writes.

“The devil will be in the details,” said Nancy Skinner, a California state senator and an author of a bill loosening restrictions there much further than the N.C.A.A.’s proposal. “Yet, no matter how you cut it, this represents a landmark change.”

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