Tuesday, January 20, 2026

Why Apple's CEO is betting big on Nike

Trade of the Day Wake-Up Watchlist

"When you've got Tim Cook dropping $2.9 million and the world's best pickleball player signing historic deals three weeks later, you pay attention."

Bryan Bottarelli, Head Trade Tactician, Monument Traders Alliance

Bryan Bottarelli

Look, I've been telling War Room members for months to keep Nike on their radar as we head into 2026. World Cup year, massive global catalyst, all that good stuff. But I held off pulling the trigger because I wanted to see their earnings first.

Then something interesting happened.

Tim Cook – you know, the guy who runs Apple and sits on Nike's board – just dropped $2.9 million on Nike stock at $58.97. The CEO, Elliott Hill, bought another million bucks' worth.

Three weeks later? Nike announces they've signed Anna Leigh Waters, the #1 female pickleball player in the world.

First pickleball athlete on Nike's global roster. "Historic" deal, they're calling it.

Think that's a coincidence? Come on.

I spend way too much time on pickleball courts, and let me tell you something: this sport is absolutely exploding. We're talking about a market going from $3.1 billion to nearly $9 billion by 2034. That's a 15% annual growth rate.

But here's what nobody's talking about: pickleball gear is completely underutilized. You walk into any sporting goods store, and the pickleball section is tiny. No dedicated shoes. Limited paddle selection. Maybe one bag option if you're lucky.

Nike just walked into a wide-open market with the sport's biggest star.

The Double Catalyst Setup

Everyone's obsessing over Nike vs Adidas for World Cup 2026.

Sure, that's huge – we're talking about a potential $1.3 billion in revenue for Nike, since they've got home-field advantage in North America.

But while most eyes are on that battle, Nike is quietly positioning themselves to dominate the fastest-growing sport in America.

Anna Leigh Waters isn't just good – she's Tiger Woods-level dominant.

She's estimated to earn $2 million annually just from tournament play. Now Nike's got her locked up long-term, co-designing signature lines, the whole nine yards.

 

What The Numbers Tell Us

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Because if you wait too long, it could be too late.

Here's why those insiders were buying:

  • Pickleball participation jumped 45.8% year-over-year to 19.8 million players in the US alone
  • Over 25,000 new courts expected by 2026
  • The sport is expanding globally – Europe and Asia-Pacific are just getting started

Nike's getting in at the perfect time. They're not playing catch-up like they usually do in emerging sports. They're setting the standard.

Your Action Plan

Nike's sitting around $66 right now, up from where those insiders were buying in the $58-62 range. I'm starting with a half position here because I want exposure, but I also want to add more if we get a pullback to where Tim Cook and the CEO were loading up.

Two massive catalysts for the price of one: World Cup 2026 plus multi-year pickleball explosion.

The trees don't grow to the sky, but when you've got Tim Cook dropping $2.9 million and the world's best pickleball player signing historic deals three weeks later, you pay attention.

If you want to know the full play,check out what we're doing in the War Room.

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If you missed the mag 7's early breakout, you don't want to make the same mistake here.

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2026’s No. 1 Trading Pick Goes Live In 2 Hours

 

January 20, 2026

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Monument Traders Alliance Alerts

2026's No. 1 Trading Pick Goes Live In 2 Hours

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Gold revaluation imminent?

Proof gold could go to $27,533
Investment News Daily

Dear Reader,

This week, U.S. gold reserves hit an unprecedented $1 TRILLION in value...

 

And it's sparking urgent chatter that...

 

Treasury Secretary Bessent could move to officially revalue gold – exactly the scenario I've been warning about as part of the "Mar-a-Lago Accord."

 

This would be the fifth time this has happened, and surely the most dramatic for folks who own gold (and folks who don't).

 

Which may explain why gold just blew past $4,000, a new all-time high.

 

And why Bank of England staff are working overnight to keep up with the amount of gold being pulled from vaults, in what was called a "Trump-Fueled Frenzy"...

 

Forbes calls the "Mar-a-Lago Accord" a plan to remake the financial system... that could "turn global financial markets upside down."

 

The Financial Times says, "the unimaginable is becoming imaginable"... and that it could "upend the global monetary system."

 

And the Wall Street Journal calls it a 'New World Order.'

 

If you have any money in the market, at the very least...

 

Watch this short broadcast to understand what's underway.

 

If you DON'T own gold, it may not be an option for you in the coming weeks.

 

There are decades where nothing happens, and weeks where decades happen. I'm convinced the "Mar-a-Lago Accord" will go down in history as one of those "dividing line" moments in history...

 

My one job today is to tell you how to get your money on the right side of what's happening (or risk losing up to 40% of your wealth.)

 

Look...

 

I've spent nearly 20 years helping folks navigate the toughest market moments. I foresaw the 2022 market crash and warned my readers to raise cash months in advance.

 

And I've helped my readers see gains like 1,200% on Microsoft and 800% on Berkshire Hathaway.

 

But this is bigger than any of that. And it is urgent.

 

In fact, I believe it could be among the most seismic stories I've ever covered:

 

A controlled demolition of the monetary order that could weaken the U.S. dollar by up to 40% in the next two years.

 

But this isn't just a warning, it's an opportunity...

 

Currency expert Jim Rickards, who advises the Department of Defense and major hedge funds, predicts gold could be revalued to as high as $27,533 per ounce, practically overnight.

 

Even if he's half right, the gains could be preposterous.

 

Watch my urgent broadcast now to get the full story.

 

It'll take just a few minutes, and it could be the most important decision you make for your financial future.

 

I've been through enough market cycles to know that hesitation can be costly.

 

Don't let today become a day you regret for not acting.

 

I'm here to help you navigate this moment. So let's get your money on the right side of history.

 

Here's to our health, wealth, and a great retirement,

 

Dr. David Eifrig, MD, MBA
Senior Partner, Stansberry Research
CEO, MarketWise

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