Tuesday, September 3, 2024

Opinion Today: Don’t flip out over election forecasts

Election forecasters and their predictive models in the presidential race are in the spotlight. Here's how to understand this work better.
Opinion Today

September 3, 2024

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Illustration by The New York Times. Photograph by Getty Images
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By Kristen Soltis Anderson

Ms. Anderson, a contributing Opinion writer, is a Republican pollster and a moderator of Opinion's series of focus groups.

Each Tuesday here at Opinion Today, from now through Election Day, contributing Opinion writer Kristen Soltis Anderson will assess the latest polls to shed light on how voters see the 2024 campaign, the stakes for the country and the issues that matter most to them.

We are now past Labor Day and in the homestretch of the 2024 campaign, and a lot of people are asking me and others in political polling and media: Who's going to win in November? Is the race Donald Trump's to lose? Can Kamala Harris turn her momentum into victory?

With people craving this peek into the future, the spotlight is intensifying on a part of my industry that isn't especially well understood: election forecasters and their predictive models. This work is somewhat different from the polls that we all know so well, and I want to lay out what matters more about election forecasting, some of the reasons their predictive models can yield such differences (like predicting better chances for Trump in some models and better chances for Harris in others) and what I think people should keep in mind about forecasting and models so they don't drive themselves crazy trying to game out the future over the next nine weeks.

First, the difference between polling and forecasting (and predictive models) boils down to this: Polls give you a snapshot of voter opinion at a particular moment. By contrast, election forecasters try to look ahead and assess the likelihood of a particular outcome. Forecasters draw on those polls as they build a predictive model, into which they continually feed more polls and make adjustments (more on that below) to compute the chances of a given candidate winning. So while a poll might say that Harris is ahead of Trump by two percentage points in a given state — e.g., 49 percent to 47 percent — a predictive model might say that she won the presidency in 53 out of every 100 times that the model was run.

Some forecasters' models think Trump is favored slightly, some think Harris is favored slightly, and some think of the current race as a true coin flip for either candidate. (On election night, my Times colleague Nate Cohn gets into the short-term forecasting game with the Needle.) Just as I find polling to be often misunderstood, election forecasting is even more complicated, making it even more likely that the results of a forecast will be badly misinterpreted.

There are considerable debates about what election forecasters should take into account. Think of an election model like a recipe for chocolate chip cookies. The goal is the same: produce the most accurate forecast of how an election will go (or produce the best chocolate chip cookie). But how you get there can vary significantly; New York Times Cooking has an editors' collection of 16 chocolate chip cookie recipes, some requiring sea salt and one with coconut sugar.

In election forecasts, there's the main ingredient, of course: polls. Some forecasters believe that an election model should be driven entirely by the results of public opinion polls, arguing that such polls are the only real window into how voters might behave and votes are the only metric that matters in the end. Some models might give more weight to polls with a track record of accuracy or polls conducted more recently. For instance, the Quinnipiac poll that my husband took last week has more weight in Nate Silver's model than this more dated poll from Morning Consult but less weight than this fresh poll from Suffolk University.

Other models include the equivalent of that sea salt or coconut sugar, taking into account factors like incumbency and the economy — sometimes called the fundamentals. This can get tricky, as you might imagine. Typically, being an incumbent is considered an asset in an election, but what happens when the incumbent is unpopular and globally we are seeing incumbent politicians being ousted left and right? (This is to say nothing of the unique strangeness of this presidential election, in which whether the sitting vice president should be considered an incumbent is a point of debate among pollsters and forecasters.)

Or take the economy. Unemployment is rising slightly, inflation is cooling off, and the Fed is considering cutting interest rates. Which is the best indicator of how the economy may affect the election? The site 538 uses 11 economic indicators in its model. Meanwhile, 62 percent of voters in a recent poll said they thought the economy was bad.

Ultimately, voters will cast their ballots, and a new president will be elected, regardless of what a forecast says. So why bother? In short, a forecast gives a window into how a campaign might assess the race and make choices about which strategy to deploy. A campaign that is losing ground may need to make some major adjustments to get back on track, or a campaign that is surging may begin taking fewer risks so as not to squander its newfound advantage. Knowing who is up and who is down can help news consumers better understand why candidates and campaigns make the decisions they do.

Just as different pollsters use different methods to measure public opinion, the forecasters who use those poll results to make predictions are also using different ingredients to build their models. The solution for you, the savvy news consumer? Consume a wide variety. There's no such thing as too many chocolate chip cookies — I mean, election models.

Here's what we're focusing on today:

Editors' Picks

Kamala Harris applauding at attendees at a campaign rally.

Guest Essay

James Carville: Three Things Kamala Harris Must Do to Win

She has to help Trump hurt himself in the debate, break with Biden on policy and show how she has grown since the 2020 campaign.

By James Carville

A bust of Donald Trump.

Guest Essay

Lindsey Graham: To Beat Harris, Trump Needs to Run on His Record and Remind People of Hers

The former president can win by talking up his successes.

By Lindsey Graham

More From Opinion

In Harris's Ads, Project 2025 Is No Longer a Joke

The tone has shifted from the more comic references at the convention.

By Katherine Miller

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Shiny New Technology, Same Old Funny Business

Antitrust regulators are finally catching up to the methods used by modern corporations to exert their power.

By Binyamin Appelbaum

Inside of a playpen, a man writes equations on a child-size chalkboard and a woman works on a laptop.

Guest Essay

College Students Need to Grow Up. Schools Need to Let Them.

It's time for students to take back their independence.

By Rita Koganzon

The Ezra Klein Show

On Children, Meaning, Media and Psychedelics

The writer Jia Tolentino on parenting — and living a good life — in the age of smartphones.

play button

1 HR 11 MIN LISTEN

An illustration depicting an orange suitcase teetering on the summit of a blue mountain.

Peter Coy

America's Luck on Unemployment May Soon Run Out

Two economists have a convincing theory of how the fight against inflation could get more painful.

By Peter Coy

The Opinions

These Young Voters Offer a Road Map For Kamala Harris

Listen in on this focus group with undecided Gen Z voters.

play button

8 MIN LISTEN

Tim Walz, dressed in a dark jacket and colored shirt, gestured with his hand while speaking to a group.

Brittany Greeson for The New York Times

letters

Tim Walz: Good Neighbor and Rural Advocate

Readers discuss his community contributions and how he could boost rural America. Also: The Costco effect; all-out weddings; publishing's problem.

We hope you've enjoyed this newsletter, which is made possible through subscriber support. Subscribe to The New York Times.

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